Corporate identity

Corporate redesign for textile designer Johanna Gullichsen. The starting point was the original CI – designed by Johanna herself

Promotional postcards / flyers (below). Photography by Nico Backström

the logo in it's basic versions...

... and business cards

Corporate identity & website

Mooment is one of the most interesting companies emerging on the danish design scene in recent years. They produce a number of different products ranging from jewellery to furniture.

Mooment launched in 2005 with the highly successful RingRing, an acrylic ring by designer Cecilie Manz. The logo was designed to reflect this design, taking a very danish, minimalistic approach.



Apart from doing the CI, the brief included the website, a wide variety of promotional material and a complete database to handle orders, bookeeping, stock etc.

The company website:

Visual concept for talkshow.
Bettina i Stockholm is a talkshow, where one of the most popular finnish talkshow hosts – Bettina Sågbom – goes to Sweden to meet interesting finns living over there. The opening sequence (above) is about that journey.

The style of the show is playful and colorful, with a lot of hand-drawn elements. Typography is a mixture of cartoonish and painted styles. Music is done by Ola Tappert and Fredrik Forell.

The show aired on national networks both in Finland and Sweden.



The insert Finländska spår (above) goes on a journey in sweden to find finns living in different parts of the country. They present their home towns from a finnish perspective.

The guests of the show are presented thru an introductionary sequence with voiceover (missing from the clip below).

Children's CD

A hobby project of mine. A CD with ten classic (and not so classic, swedish children's songs redone in a modern electronica-ish manner. vocal performances by Irina Björklund, Sam Huber, Martin & Anna Ilmoni and Eva Kela. Most of everything else done by myself.

More info at trollmusik.fi





The first song that we did. One of my alltime favorites. The feel of the arrangement set the mood for the whole record. Eva's and Sam's voices work really nicely together.





A song that Irina had on her wish list. A real french classic. One of the more traditional arrangements.





Another song that i wasn't familiar with. A traditional indian chant. The spelling of the title varies quite a lot. Madeleine Chartrand made a hit out of it back in 1973.





Just had to include a song by Kent on the album. I felt that the strings in the end are a bit on the cheesy side, but Jyri Riikonen (who mixed the album) talked me into keeping them.





Another wonderful classic. So simpel, yet so powerful.

Redesign of logo

While working in Berlin, i worked on a number of projects for Michael Schickinger, creative director at Design Hotels at the time. Redesigning the logotype was one of them. It is still in use today worldwide.

(below) The current Design Hotels website, designed in-house.

Corporate identity and motion design

Corporate identity and web design for the swedish media communication company Haldin Communication.

The company is a small but growing player in the nordic market. They are also a typical company of today: working with many aspects of broadcasting and communication, but still staying small – growing and shrinking depending on the projects at hand. Networking is key, and that is why traditional stationary would be a waste of money.

Wordpress based Web programming by Oliver Niemann at bivisual.net.

Web design

Furniture startup Moco (Modern Country Home) needed a dynamic website that can expand with time. Earth tones were chosen to communicate the look and feel of the brand. The logo and typo needed work aswell and where updated at the same time.

The website was built in Wordpress by Lauri Liimatta and is currently at moco-home.com .

color scheme

Experimental shorts

“25 words per second” is a series of experimental short films / art videos made between 2000 and 2008. They are all 10 minute long pieces and are based on modern poetry.

Av-arkki in Finland is distributing these films.

"roo" – based on tatjana brandts text with the same name – tries to analyze a relationship in crisis and a young woman in the midst of turmoil. it is a graphical and abstract piece.



"sår" (wounds) deals with loss and hope. it is based on a poem by Eva-Stina Byggmästar.



"elle" - based on catharina gripenberg's text with the same name - is a story about the end of childhood and friendship between two young girls.

Animated short film

"Mustavuori 101" is the first animated short film by Rikard & Robert Lassenius.

The boys of the film have created a secret refuge in the attic of their parents house and have shut themselves off from the outside world. From their safe haven the brothers observe the dangers of the outside world: the adults - their parents as well as neighbours - the factory, the train station and the river. Here, amongst the odd bits of memorabilia, games are played and dreams are dreamt. Here stories of times past merge with childish fantasies. But no one could anticipate that the children's fantasies would be so in conflict with the sober live of the adults, and the consequences of this so disastrous.


Technique: Computer animated, hand-drawn- and coloured aquarell on paper.

Written, directed and co produced by Robert and Rikard Lassenius
Produced and edited by François Rossier
Music by Gian Utschèls

Distribution: Interfilm, Berlin
35mm / color / stereo

Corporate identity, web- and motion design

Corporate Identity and web design for media production company based in Helsinki, Finland. The name implies a large number of activities in a number of fields, which interact and cross-pollinate. Kaleido is like a multi-talented individual, moving seamessly in a number of directions.

The goal was to create a visual identity which works mostly online and on-screen, not to forget the more traditional forms of media, colour and black&white.

Television indent (below)



The web page is at www.kaleido.fi

Visual id and animations for tv show

På Luffen is a format by Ja!mediaproduction. It is a TV travel show already in its fifth season. After discovering of Europe and Africa, the latest season featured India.

Inspired by the rich colours, forms and shapes of India, we decided to do something similar with the graphics. The result is a wonderful mess of elements which, nonetheless, somehow fit together.

Illustrations of the indian gods by Robert Lassenius.